Ribbon Cuttings & Grand Openings

Creating an outstanding first impression is very important for any business; as they say, “your first impression is the lasting impression.” A Grand Opening held with a Ribbon Cutting Ceremony can be your ticket to a successful launch and a positive lasting impression for your new employees and potential guests alike. This promotional event should be a vital component of the advertising and marketing strategies for any new business. It is also an important step forward in developing a PR campaign for your business as you will be in direct communication with the public to help shape your image in their eyes.
The ribbon cutting ceremony is symbolic of a new beginning. It is an opportunity to show genuine appreciation for the people who have shared in your vision and have spent countless hours in helping to make it a reality. It is the perfect opportunity to publicly express your gratitude and explain your vision and excitement for the future.
A valuable side benefit of a Grand Opening Ceremony is the opportunity to network and connect with people from your community, providing you with a platform to generate potential leads to boost the sales of your company.

In the weeks leading up to your Grand Opening and Ribbon Cutting, it is advisable to invite important influencers that surround you. Family, friends, colleagues, media, etc.
Gather and prepare your thoughts accordingly. You'll have a captive audience listening to you, you'll want to share your vision clearly and professionally.
Prepare an agenda.
Leave a lasting impression. "Take-away" items are an excellent way to keep your vision alive and wherever possible should be built into your marketing strategy. Novelty items such as t-shirts, lip balm, Frisbee's etc. with your logo are a great way to get the word out.
Serving refreshments/food is another great way to show your appreciation and keep potential customers at your new place of business a little longer.
Offer drawings as another way to show your appreciation. This also has a side benefit, it is a good way to capture contact info for your marketing campaign.

Ribbon Cuttings are an exclusive member benefit. Many businesses join the chamber for this very reason
The Point of the Mountain Chamber of Commerce does not charge a fee to hold a Ribbon Cutting ceremony. It is included with your membership
Contact us at marcee@thepointchamber.com or call (801)901-6664

Provide the giant ceremonial scissors
Provide the ribbon
Contact the city/cities and extend invitations to attend. City officials such as the mayor(s) will be invited
Promote and post photos of the event on social media such as Facebook and Twitter
Promote the event in the weekly emailed newsletter to all chamber members
Invite the Board and Ambassadors of the chamber to attend (attendance varies based on schedules)

Welcome Guests and acknowledge dignitaries such as elected officials and the chamber
Share information about your business such as a brief history and your vision moving forward
Congratulatory remakes by the mayor and/or the chamber president
Cut the ribbon
Provide tours, refreshments/food, drawings, novelty items, etc.